ZMQ_INVERT_MATCHING reverses the PUB/SUB prefix matching. The subscription
list becomes a rejection list. The PUB socket sends messages to all
connected (X)SUB sockets that do not have any matching subscription.

Whenever the option is used on a PUB/XPUB socket, any connecting SUB
sockets must also set it or they will reject everything the publisher
sends them. XSUB sockets are unaffected because they do not filter out
incoming messages.